![]() ![]() The campaign for these two titles ran over a nine week period and included digital cinema ads, full page magazine advertising, website takeovers, digital search and display ads and a full social media strategy.Ī separate campaign was launched to support the hardback publication of the third book in the series, ( Half a War). With the paperback of book one ( Half a King) and the hardback of the second in the series ( Half the World) published just weeks apart, separate strands of outreach were set up to attract dedicated Abercrombie and genre readers to the hardback and younger, self-purchasers to the lower priced paperback. Aimed at a younger audience than his previous novels, it was vital that the messaging and positioning of the advertising reach a teen readership as well as existing fans and the core objective for the publishers was to achieve a Top 5 bestseller for the hardback. MoonAge worked with HarperVoyager during 2015 to promote bestselling fantasy author Joe Abercrombie's Shattered Sea trilogy. ![]() ![]() Full marketing campaign Joe Abercrombie - Shattered Sea Trilogy. ![]()
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